According to Wikipedia: “Conducting is the art of directing a musical performance by way of visible gestures. The primary duties of the conductor are to unify performers, set the tempo, execute clear preparations and beats, and to listen critically and shape the sound of the ensemble.[1]” Similarly, a UX specialist should harness the talents and skills of the various service …
There is no such thing as a single "right strategy" because it is impossible to test the outcome for every path discarded and rejected as the strategy was formed. However "possible solutions" should be tested as learning from the results can greatly improve the strategy in an iterative fashion. For many people this statement could be …
The main goals of any business are to increase revenue and reduce costs in order to be more profitable. Kerry Bodine and Harley Manning have explained how companies can achieve both goals by improving the customer experience in their book “Outside In: The Power of Putting Customers at the Center of Your Business”. The book …
Continue reading Why customer focus will change your business for good
I've recently attended a joint event hosted by IIBA and UXPA in London called User experience & Business analysis. I have been working with Business analysts (BAs) for a few years now and I was interested in how User experience specialists (UXrs) and BAs could work more collaboratively from the early stages of projects. The …
Continue reading User experience and Business analysis = Innovation
After a long time I've decided to start posting again. This time I won't just quote what I've found interesting. My goal is to collect my thoughts and key learning points. The aim is to reflect on the multiple things that I read every week. I'm an information addict, there is so much out there …
Gijs van Wulfen shares 25 of his favorite motivational quotes to jump start innovation. Do you have more? "In my daily work as a facilitator of the FORTH innovation method I often use innovation quotes. Why? I found out that quotes really inspire people. They give new insights. And motivate people to go beyond their …
El proceso creativo está cada vez más mitificado y, por ello, The 99 Percent ha seleccionado algunas historias de duros procesos y prácticas creativas por parte de los más grandes triunfadores. Éstos son 10 de los mejores vídeos sobre la ejecución de ideas llevada a cabo por artistas, diseñadores, escritores, investigadores e, incluso, chocolateros. 1. …
Continue reading 10 vídeos sobre ejecución de ideas y procesos creativos
While most businesses are well aware that good customer experiences boost profits, many fail to take the right measures to quantify feedback and use it to solve problems and make useful predictions. Businesses can address this issue by creating a customer experience business case that provides valuable customer data which can be then easily managed. …
Offering shoppers a more personalised service is set to be the next step to attract online consumers. 11. 02. 2011 'Personalisation' the next trend for clothing B2C commerce solutions. Creating a shopping experience that is highly personalised is set to be the next step for B2C commerce solutions users, according to Drapers. The online publication …
Continue reading PERSONALISATION’ THE NEXT TREND FOR CLOTHING B2C COMMERCE SOLUTIONS
"La crisis ha abierto el apetito por la fidelización, sobre todo en los mercados maduros". Con estas palabras ejemplifica José Luis Sancho, socio responsable de CRM de Accenture, el interés que ha despertado la retención de clientes. Acto seguido, enumera las claves para tener éxito en esta tarea: 1. Marca: en momentos de dura competencia, …
Paola Miani 