“Conducting” the user experience

According to Wikipedia: “Conducting is the art of directing a musical performance by way of visible gestures. The primary duties of the conductor are to unify performers, set the tempo, execute clear preparations and beats, and to listen critically and shape the sound of the ensemble.[1]” Similarly, a UX specialist should harness the talents and skills of the various service …

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Why customer focus will change your business for good

The main goals of any business are to increase revenue and reduce costs in order to be more profitable. Kerry Bodine and Harley Manning have explained how companies can achieve both goals by improving the customer experience in their book “Outside In: The Power of Putting Customers at the Center of Your Business”. The book …

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User experience and Business analysis = Innovation

I've recently attended a joint event hosted by IIBA and UXPA in London called User experience & Business analysis. I have been working with Business analysts (BAs) for a few years now and I was interested in how User experience specialists (UXrs) and BAs could work more collaboratively from the early stages of projects. The …

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10 vídeos sobre ejecución de ideas y procesos creativos

El proceso creativo está cada vez más mitificado y, por ello, The 99 Percent ha seleccionado algunas historias de duros procesos y prácticas creativas por parte de los más grandes triunfadores. Éstos son 10 de los mejores vídeos sobre la ejecución de ideas llevada a cabo por artistas, diseñadores, escritores, investigadores e, incluso, chocolateros. 1. …

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PERSONALISATION’ THE NEXT TREND FOR CLOTHING B2C COMMERCE SOLUTIONS

Offering shoppers a more personalised service is set to be the next step to attract online consumers. 11. 02. 2011 'Personalisation' the next trend for clothing B2C commerce solutions. Creating a shopping experience that is highly personalised is set to be the next step for B2C commerce solutions users, according to Drapers. The online publication …

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Claves para reforzar lazos con el usuario

"La crisis ha abierto el apetito por la fidelización, sobre todo en los mercados maduros". Con estas palabras ejemplifica José Luis Sancho, socio responsable de CRM de Accenture, el interés que ha despertado la retención de clientes. Acto seguido, enumera las claves para tener éxito en esta tarea: 1. Marca: en momentos de dura competencia, …

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