There is no such thing as a single "right strategy" because it is impossible to test the outcome for every path discarded and rejected as the strategy was formed. However "possible solutions" should be tested as learning from the results can greatly improve the strategy in an iterative fashion. For many people this statement could be …
The main goals of any business are to increase revenue and reduce costs in order to be more profitable. Kerry Bodine and Harley Manning have explained how companies can achieve both goals by improving the customer experience in their book “Outside In: The Power of Putting Customers at the Center of Your Business”. The book …
Continue reading Why customer focus will change your business for good
I've recently attended a joint event hosted by IIBA and UXPA in London called User experience & Business analysis. I have been working with Business analysts (BAs) for a few years now and I was interested in how User experience specialists (UXrs) and BAs could work more collaboratively from the early stages of projects. The …
Continue reading User experience and Business analysis = Innovation
Resonance http://vimeo.com/4167960 from Continuum on Vimeo.
Paola Miani 