Captology – the study of computers as persuasive technologies

The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.Yes, this can be a scary topic: machines designed to influence human beliefs and behaviors. But there's good news. We believe that much like human …

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Herramientas tecnologicas que impactarán la educación en los próximos 5 años

The New Media Consortium (NMC) and the EDUCAUSE Learning Initiative (ELI) jointly produced Horizon Report 2008 describes six areas of emerging technology that will have significant impact on higher education within three adoption horizons over the next one to five years. The 2008 report focuses on the following topics;    * Grassroots Video: Ej: Youtube, Google …

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Lecciones extraídas del eyetraking

Con el título Scientific Web Design: 23 Actionable Lessons from Eye-Tracking Studies hace una recopilación de las conclusiones más interesantes resumidas en 23 puntos, a saber:# Los textos llaman la atención antes que las imágenes.# El "primer vistazo" se centra en la esquina superior izquierda de la página.# Inicialmente, los usuarios buscan en la parte superior …

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Operadora virtual regala 217 sms y 43 minutos mensuales a cambio de recibir publicidad

Este modelo de negocio acaba de ser lanzado por la empresa britanica Blykhttp://www.blyk.co.uk)"Blykit is the first ad-funded MVNO (Mobile Virtual Network Operator) in the world. Blyk launched in the UK on 24 September, 2007, and is targeted at 16 to 24 year-old customers only. Co-founder and CEO of Blyk is Pekka Ala-Pietilä, former President of …

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Questions to create successful products

The Dragons' Questions http://www.userfocus.co.uk/articles/dragon.htmlSo what type of questions do these people ask of the entrepreneurs? They almost always focus on questions like, "Do people want what your offering?" or "Do you know who your customers are?" Many of the entrepreneurs react badly to this. They have a grand vision for their product and don't want …

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