Crowdsourcing: Consumers as Creators

A new trend allows customers to help design the products they buy. Just don’t expect to get paid a fortune for that brilliant idea

Every business has customers who are sure they could design the products better themselves. So why not let them? Crowdsourcing is the unofficial (but catchy) name of an IT-enabled business trend in which companies get unpaid or low-paid amateurs to design products, create content, even tackle corporate R&D problems in their spare time.
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