“Blykit is the first ad-funded MVNO (Mobile Virtual Network Operator) in the world. Blyk launched in the UK on 24 September, 2007, and is targeted at 16 to 24 year-old customers only. Co-founder and CEO of Blyk is Pekka Ala-Pietilä, former President of Nokia Corporation (1999-2005) and Nokia Mobile Phones (1992-1998). Pekka’s supposedly strong contacts with the top management of many MNOs (Mobile Network Operator) will help Blyk close more beneficial Host MNO deals in 2008 and 2009 as Blyk plans to go pan-European.”

Estos chicos reciben 6 mensajes de publicidad al día de empresas que tienen acuerdos con Blynk y  seleccionadas de acuerdo a sus gustos y marcas preferidas. Una forma de llegar de forma directa al target e interactuar con él a través de SMS y MMS http://www.blyk.co.uk/about/tour

Una empresa alemana (Mobile Economy GmbH (http://www.mobileeconomy.de), the Berlin-based management consultancy for mobile innovation) propone un modelo de negocio para los operadores normales (no virtuales) sobre la base del modelo de Blyk

Aquí el whitepaper: http://blog.mobiliser.org/