Why KPIs?

Interesante conferencia de Livia Labate donde se evalúan los KPIs como una forma de saber si estamos haciendo un buen trabajo como diseñadores de interacción.

Extracto:

KPI are concrete metrics
(quantificable and measurable)
KPI are relative measures.
(to predefined objetives)
KPI are understood in context
(circumstances in which they are measured)
KPI are about behaviors
(and this is why we like them!)

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